Search Results for: feedback
Level Three Feedback: Using Feedback to Model
You had an acquisition package that beat your control like the control owed it money. Turns out that putting in a coin and a notepad and address labels and a back-end premium in that package really increased response rate! You have a new control! Fast forward a year. Your donor file isn’t growing the way […]
Level Two Feedback: Using Feedback to Fix Your Systems
The YMCA thought they knew what their members wanted. Then they asked their members. The results, from The Power of Habit: “[T]he accepted wisdom among YMCA executives was the people wanted fancy exercise equipment and sparkling, modern facilities. The YMCA had spent millions of dollars building weight rooms and yoga studios. When the surveys were […]
Level One Donor Feedback: Fixing Things for Individuals
The first level of feedback is asking people for their thoughts and fixing problems for them. No, simply having your phone number on your website, mail, and publications and waiting for people to call is not level one feedback. It may have been at one point, but no longer. In late 2016, I tracked every […]
Feedback Week: Best of the Rest
So far, we’ve covered the #1, #2, #3, #5, #9, #11 and #12 comments donors have in general feedback. What do the rest of the comments have in common? Well, they’ll all be covered in this post; other than that, it’s potpourri. At the very end we’ll cover the most important comments every organization receives. […]
Feedback Week: What People Don’t Like about Your Online Giving Process
Yesterday, we covered the two most frequent donor feedback comments. Today, we’re going to talk about #3, #5, #9, and #12. Why jump around? Because they all have to do with online giving: I want more online giving options! Make it easier to donate online! Why doesn’t it save my info online? That’s not what […]
Feedback Week: Channel and Volume Preferences
For those who missed yesterday’s post, we are going through the top donor comments to top nonprofits. And you don’t get much more “top” than channel and volume comments. Almost 20% of the total substantive comments were either “don’t mail/email/phone me” or “I would like to receive less mail/fewer phone calls/fewer emails.” For perspective, the […]
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Feedback Week: Unexpressed Desires
No, that’s not the title of the latest Nicholas Sparks novel. It’s your donors’ existence if you aren’t actively soliciting feedback. For every complaint an organization hears, there are another 26 people with a similar complaint who stay silent. This probably rings true in your own life – if you have a bad experience, and […]
Is donor feedback a census or a sample?
You want to find out who is going to be the next president. You don’t talk to every likely (or eligible) voter – too expensive. Instead, you find a representative sample of Americans, ask them and extrapolate, building in error percentage for this extrapolation. This type of sampling is mighty. You can learn what segments […]