Award-Winning Blog


Three Scenarios for The Future of Individual Giving

Last week, we did some wringing of hands, gnashing of teeth, and rending of garments about the loss of the average individual donor.  But how wringy, gnashy, and rendy should we be?  What does our future hold? So we did what any smart person would do when working with Fundraising Effectiveness Project data: fired up […]

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Take Action Before The Trump Bump Slumps

As we head into board meeting season and the discussion around preliminary budgeting for 2020 many advocacy organization leaders will be touting the magnificent rise in both income and numbers of donors over the past two years. What frightens me is that some may believe this bonanza will last.  It won’t. If experience holds, many […]

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Fund for the Widow of the Unknown Soldier

While preparing a follow-up post to Nick’s Two Identity Tests You Can Run I was reminded that not only is “donor identity”—the core reason for a person’s giving– powerful, but that it can also be powerfully misused. Nowhere is this more evident than when it comes to money raising for unethical or scam charities and scam […]

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Two Donor Identity Tests You Can Run

We’ve talked in some detail about how donor identity – the person’s core reason for giving to you – is the best way to segment your file. But talk is cheap.  Let’s see some results. Can going deeper into donor identity improve results?  And can looking at new and different reasons to give bring new […]

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Online Giving At the Big Kids Table

An occupational hazard of blogging is the envy that arises from reading something you wish you’d written. That’s how I felt about Steve MacLaughlin’s The End of the Beginning for Online Giving.  In fact, if you read only one blog post today, 1) put this one down, 2) pick that one up, 3) come back […]

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Don’t Worry – Rich People Are Here To Save Us

…at least for now. A couple weeks ago, Roger talked about Blackbaud’s report on 2018 giving that found a 1.5% increase in giving in 2018.  He mentioned that we wouldn’t know more details until Fundraising Effectiveness Project (FEP) released their data.  Well, guess what just happened!  It’s up here. A word of warning: even though […]

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