Award Winning Blog

You Can’t See the Label From Inside the Bottle

The grizzled veteran harrumphs rise to an eardrum shattering level whenever the trite, “you aren’t the audience” line is trotted out, typically in defense of some direct mkt tactic that 9 out of 10 experts (and dentists) will tell you “works”. But is the expert any more the audience than the non-expert offering critique? This […]

Learn More April 26, 2024

When a Hashtag Isn’t Enough: The Hard Truth About Protests

In an era where hashtags trend faster than wildfire it seems logical to assume the sheer scale of digital engagement would translate into tangible political change. Yet, research spearheaded by Amory Gethin and Vincent Pons suggests otherwise. They examined US protests between 2017 to 2022 and their impact on Twitter buzz, Google search volumes, opinion […]

Learn More April 24, 2024

The Marble In Your Ashtray

Last Friday was drizzly, the kind where the rain isn’t sure of itself. I went for my pickup truck’s annual inspection. In the corner of that musty garage, mechanics’ hands as greasy as the floor, there was the usual bulletin board; an artifact with layers of oil change reminders and lost dog flyers. Among this […]

Learn More April 22, 2024

Know Versus Heard Of

Which is most/least risky to you? Donating for the first time to a brand, You’ve never heard of Whose name you’ve heard before You know Answer: most, 2nd most, least. Your only one path to growth comes from increasing the percentage of prospects that know you. There is a huge chasm in likelihood to donate […]

Learn More April 19, 2024

If You Have to Claim It, You’re Not

Margaret Thatcher said, “Being powerful is like being a lady. If you have to tell people you are, you aren’t.” The same can be said for being trustworthy or authentic; if you have to claim it, you’re not it. And if you’re having internal meetings about how your brand can be more trusting and authentic […]

Learn More April 17, 2024

The Case of the Disappearing Donors

They’re disappearing. The ones who came before us, born before the TVs were in every home and before man walked on the moon. The Traditionalists, the Silent Generation, and right behind them, the Baby Boomers. We’ve depended on them. They’ve been there for us. But now, with the Silent Generation projected to decline by over […]

Learn More April 15, 2024