Award-Winning Blog


Introducing the DonorVoice Nudge Unit

What’s your biggest fundraising challenge? What did you set out to solve last year (or the year before, or the year before…) only to be facing it again in 2018? At last !   Behavioral scientists unite to solve your major fundraising problems. Why as a sector are we forever undermined by perennial problems like […]

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The Essential Importance of First-Party Data

Nick just sounded the warning bell about the inaccuracy of third-party data. I want to follow up with a more fundamental question: Even if third-party data were more accurate, why would you want it? After all, looking at the Predictably Inaccurate study from Deloitte, when data-brokers had the data wrong and even when people found out […]

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Laws, Sausages, and Third-Party Data

More and more fundraisers are falling in love with Big Data.  Some use it to create “personas” in hopes of better segmenting their files.  Others employ it for wealth screening and prospect research. Whatever use you make of it every data point should move your organization at least one step closer to the donor. Yet […]

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The Curious Case of Kimberly Ellinger

We have a phantom member of our family. When we moved into our first house, one of the people who sold us the house was Kimberly something-or-other.  We immediately started getting mail for Kimberly Ellinger – her first name, our last.  Our best guess is that a mailer assumed she got either married or divorced, […]

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Fundraisers I Fear: Part 2– Insufficient Knowledge of Basic Information

In Part 1 I urged all of us to become “expert novices” –fundraisers who have knowledge and confidence but are capable of maintaining a seed of doubt that they may be wrong. Of course, the building blocks of knowledge, skepticism and curiosity must be stacked on top of the rock-solid granite foundation of fundamental fact.  You […]

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You saw my ad where?

The violinist played for almost an hour at DC’s L’Enfant Plaza at the height of morning rush hour.  He cleared $32.17. This wouldn’t be remarkable except that the violinist was Joshua Bell, one of the great classical masters who can normally command up to $1000 a minute for his playing.  He was playing on a […]

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