Award Winning Blog

My Dog And Curvy Lines

My dog, like many dogs, instinctually turns around in circles before lying down. These instincts predate centuries of domestication and have no modern day value. And yet, it’s part of her unconscious routine. Humans have similar unconscious, evolutionary quirks and preferences. For example we instinctively prefer curves over angles. This could be rooted in the […]

Learn More April 10, 2024

Jonnie Cochran’s Fundraising Lesson

If the gloves don’t fit, you must acquit. That trial was 29 years ago, that line will live forever. Why? Sure, it was a surreal, celebrity infused, wall-to-wall coverage, media circus. But do you remember any other lines from the trial? There was the visual that went with the line but part of its stickiness […]

Learn More April 8, 2024

Bipartisan For Real

In the vast theatre of human interest the spotlight fiercely chases the extremes and magnifies them in media, op-ed pieces, political discourse, fundraising campaigns, and advocacy efforts. It’s the outliers who grab headlines, sparking debates and commanding clicks with their dramatic deviations from the norm. Meanwhile, the great, moderate majority who are more likely to […]

Learn More April 5, 2024

Finally, Bipartisan Agreement

Small-dollar donations to Trump and the GOP are way down since 2019 and 2020. Why? According to GOP insiders from a recent Washington Post article, the main culprit is they don’t treat their donors well. Loyal readers no doubt recall Roger’s many exhortations about self-inflicted wounds on the Democratic side. He cited lots of evidence, […]

Learn More April 3, 2024

Fundraising’s “Eureka” Breakthrough. Whispers of Nobel Prize.

In a groundbreaking collaboration Kevin Schulman and the DonorVoice team of behavioral scientists, along with a medical team at the National Institutes of Health have achieved the unimaginable: genetically decoding the Five Personality Traits of individual donors. The breakthrough discovery involves three steps: Step 1. Genetically identifying an individual’s Personality Traits; Step 2. Linking the […]

Learn More April 1, 2024

I have a bridge to sell you

George C Parker is a legend among con people. The man actually sold the Brooklyn Bridge. Several times. Some of his victims were picked up by police as they attempted to erect toll booths. I think of him every time fundraising advice begins with the words “all you have to do is…”. A decade or […]

Learn More March 29, 2024