Award Winning Blog

Thank You, Thank You

Is there anything more important to fundraising than getting the second gift, and quickly? [OK, wise guys … other than getting the first gift?] If there is, I don’t know what it is. But I’m open to suggestion. Tell me. Here’s a great example of direct mail acknowledgment, courtesy of copywriters Deborah Block and Paul […]

Learn More May 11, 2009

Hispanic Surge On Facebook

Writing in Engage: Hispanics, interactive marketing consultant Lee Vann provides this astonishing stat: Back in February 2008, Facebook produced a Spanish-language version (note: with help from its user community). At the time, there were 2.3 million Facebook users in Spanish-speaking countries. Within six months that number had shot up to 9.9 million, a remarkable gain […]

Learn More May 8, 2009

Demographics Of Social Nets

Expanding on an Agitator post of several weeks ago, here’s some fresh demographic data on social net usage from Harris Interactive. 5% of Americans online use Twitter, while 48% use Facebook or MySpace. No surprise … usage goes up with education, and down with age. For example, 74% of those ages 18-34 use Facebook or […]

Learn More May 7, 2009

Twittering Away

To every fad there is a season … churn, churn, churn! Marketing maven Seth Godin seems to think Twitter has a short shelf life, citing this report from Nielsen Online that the churn rate on the service is 60% … as in, six-in-ten Twitter users in a given month fail to return the following month. […]

Learn More May 6, 2009

Online Video: Viral Isn’t Everything

Interactive marketing consultant Heidi Cohen offers this useful checklist of things you should consider and plan if you’d like to execute a successful online video campaign. Her checklist includes specifics in each of the following categories: #1 of course is "Set marketing goals" — is your objective to increase brand awareness, sell a message, solicit […]

Learn More May 5, 2009

Twitter: Stupid Or Historic?

On Friday, the White House signed on to Twitter (as well as Myspace and Facebook) – the latest high profile poster on the world’s fastest growing social network. Twitter traffic has already more than tripled in 2009. In fact, over the past 12 months, traffic to Twitter.com has increased 27 times. Twitter is estimated to […]

Learn More May 4, 2009