Award-Winning Blog


Courting New Lovers

So, you want to grow your organization. Who do you listen to for insight into how to expand your audience — your current best donors, or some new audience that you believe represents your growth opportunity? And how do you listen? Here’s an article, via Social Media Insider, with some important cautions. It’s by Catharine […]

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A Direct Mail “First”

For the first time since records began in 1945, spending on commercial direct mail has declined. So says a white paper from the Winterberry Group, a strategic consulting firm to direct marketers, as reported here by the Center for Media Research. The report says spending on direct mail fell 3% in 2008, with a further […]

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Donor Loyalty – New Agitator White Paper

The Agitator has released the fifth in its new series of DonorTrends White Papers, based on our proprietary donor survey research. This paper, dealing with donor loyalty, is available only as a benefit for subscribers to The Agitator’s Premium Service. Our first two White Papers deal with generational trends and differences in giving; our second […]

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Incapable Of Thinking Small

If anyone deserved more than one funeral, it was Millard Fuller, the founder of Habitat for Humanity. When I reported Millard’s death in The Agitator last month, I just wanted to get the word out the day his extraordinary life ended. The next day he was buried in a simple pine box at Koinonia, the […]

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How To Innovate In Fundraising

Here is a superb article from Fundraising Success on how to foster innovation in fundraising. It was written by Bernard Ross, director of the The Management Centre, a UK-based fundraising consultancy, and Paula Birnbaum Guillet, head of fundraising development and innovation for UNICEF. A few things I like about this piece … Their discussion of […]

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Have You Watched An Online Video Today?

No? How about in the past week? No? What, too busy working on your nonprofit’s newsletter, or reading the newspaper? Or practicing your Morse code?! According to this USA Today article, market researcher Forrester forecasts that 187,000,000,000 (that’s billion) online videos will be served in 2009, up 24% from the previous year. YouTube is by […]

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