Award-Winning Blog


Abe Lincoln – A Man Of Words

Lisa Sargent is a copywriter specializing in donor retention communications. Here are her thoughts on the importance of words, as inspired by Abraham Lincoln … What Abraham Lincoln Knew By Lisa Sargent Today – February 12, 2009 – marks the 200th anniversary of Abraham Lincoln’s birthday. If your kids are still in elementary school, you […]

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Generations And Internet Use

Always "must read" for me are the reports from the Pew Internet Project on internet habits by generation. Here’s the latest, from which I’ve extracted a few factoids. Internet use by older generations: Age 55-59 – 71% Age 60-64 – 62% Age 65-69 – 56% Age 70-75 – 45% Over 75 – 27% I focus […]

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Fundraising On Social Nets

Lately, I might have given mixed signals about my views on the fundraising utility of social networks like MySpace and Facebook … on the one hand, touting the incredible traffic these sites generate, but, on the other hand, suggesting that fundraisers had better not bet the farm on these vehicles. I don’t actually think I’ve […]

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Did You Say A Half Billion?! – II

Back in June, I asked Gene Austin at Convio whether he would go out on a limb and predict a half-billion year in online fundraising revenue for Convio’s clients. He bravely took up the challenge, offering me a bet that they would … wise man (coward) that I am, I declined the bet. Last week, […]

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Is Community Service The New Green?

This story from Brandweek says Yes. One marketer says "green" is too intellectual … the payoff for getting involved is too distant. Others attribute a surge in community service to the exhortations of President Obama. Here are two excerpts that struck me … "Perhaps no community service push received more attention of late than Starbucks […]

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Year-end Results

We’re seeing some discussion by fundraising consultants of their clients’ year-end results. Here are two examples … M+R Strategic Services (look for "Ups & Downs of Online Giving") talks about theirs … with interesting results from Oxfam America. And Nick Allen of Donordigital makes some observations about number of gifts remaining steady, while average gifts […]

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