White Papers

We hope you enjoy these free resources.


Ask different, get more

One solution to how to raise more money for your organization is to communicate with your donors more. The other — cheaper and better in the long run — is to set up a regular giving program that invites donors to participate and increase their number of gifts per year.

Donor Commitment National Study Results Presentation

DonorVoice conducted a national study with recent, frequent cause donors. Download this presentation to see the specifics behind donor commitment, the #1, proven loyalty measure and how it is the best predictor of future behavior – giving or doing. You will also see the specific activities your

Five ways to deliver true supporter-centric journeys

Different donors should have different paths through the organization. Learn how to collect supporter identities, customize their experience, and increase your revenues and your retention as a result.

How to get people to opt in

Whether it’s online or offline, a robust opt-in model can increase your supporter base, decrease your costs, and increase your revenues. Learn how to use behavioral science to encourage people to opt in.

Measuring donor loyalty

For decades, business has pursued an effective formula for customer loyalty. But, despite rigor and expense, the secret to enduring relationships remains elusive. The current in-vogue concept is the Net Promoter Score (NPS), but there are some weaknesses.

Overcoming barriers to growth

What if the set of alternatives we are optimizing or choosing among is not complete? What if we have unintentionally omitted the best alternative from consideration? Unknowingly the “optimum” isn’t optimum at all, merely the best of our not- so- best options. Mathematicians call this

Science of ask strings

The ask string is one of the more underappreciated parts of a nonprofit ask. We’ll look at why ask strings affect us psychologically and culturally, then how we can optimize our results from them.

What no one else is telling you about acquisition

Our current acquisition systems aren’t working like they once did; we need to bring new donors into philanthropy.  This white paper takes you through both the need and the solution: fusing your core donor identity to lead generation to create a new acquisition model.  You’ll learn how bringing people in by giving relevant content pays for itself and examples of how to do it.