24 Reasons Why Board Members Won’t Ask For Money & What To Do About It
According to his publisher Jerry Panas’ ASKING is America’s top selling fundraising book.
Aimed primarily at board members the book is designed to provide helpful advice and motivation to ask for a gift while taking the fear out of the process. And, according to the publisher, all in a 59 minute read.
So it figures that in the course of his guiding, goading, and persuading board members to seek funds for the organizations they serve, Jerry has heard a lifetime’s supply of excuses from board members about why they simply can’t — or shouldn’t — ask for money.
And there’s not an Agitator reader out there who hasn’t heard many of the same excuses.
NOW…Jerry offers up constructive responses to reluctant board members and their excuses. AND…he’s providing this handy e-book free to any Agitator reader. All you have to do is request a free copy and you can do that by clicking right here.
Appropriately titled No I Won’t Ask, Jerry has taken all the objections he’s heard over his 40-year career and distilled them into the top 24 reasons board members come up with for why they won’t solicit.
AND THEN…he takes each objection apart and offers the reader guidance on how to respond to the objection.
All the way from ‘I wasn’t recruited to the board to raise money’ to ‘I’m not going to ask any of my friends — I just won’t do that’, you’ll want to tap into Jerry’s experience on how best to deal with the objections.
Objections like:
- #23 — I SERVE ON TWO OTHER BOARDS AND AM RAISING MONEY FOR THEM. I’D BE SPREADING MYSELF TOO THIN
- #19 — I’VE NEVER RAISED MONEY BEFORE
- #9 — MAYBE I’LL PHONE A FEW PEOPLE, BUT I CAN’T SEE MYSELF ASKING THEM TO MEET ME IN PERSON TO DISCUSS THIS PROJECT
And of course, my all-time favorite…
- #2 — MY GIFT IS MY TIME AT BOARD MEETINGS — THAT’S MORE PRECIOUS THAN MONEY
You won’t want to delay in getting your free copy here. My guess is someone you or someone in your organization can put it to work immediately. Meanwhile, we’ll file it in the Agitator’s Board Meeting Swipe File.
And we’ll send along an Agitator Raise to Jerry as well.
Roger
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