Death of the US Postal Service Exaggerated

August 5, 2020      Roger and Nick

Thought we’d bring some of the old band back for this timely topic—the state of the US Postal Service and the deliverability of direct mail.

In simpler times—say 2019— the U.S. Postal Service was not a political football.  But as with so many of 2020’s “features,” that’s where we are.  Thankfully, much of the harshest and most threatening rhetoric surrounding the USPS has not come to pass: it didn’t shut down for lack of funds in June, nor is it going to be allowed to cease to exist if it doesn’t charge Amazon more.

To help sort through fact and fiction, we’ve enlisted the expertise of Carolyn Angelini, Director of Resource and Supplier Relations at Production Solutions.  Here’s what she’s finding:

There have been no delays in mail delivery for nonprofits so far. The new Postmaster General is making waves by, among other things, nixing overtime.  To get to the root cause he’s asking that existing policies and metrics be adhered to and that operations remain open to trying some new Ideas out to streamline their processes.

A leaked PowerPoint deck in mid-July alluded that this could mean that any mail left at the end of a shift would go undelivered until at least the next day.  This led to concerns about potential delays in service, but the point was being called out as a possible temporary situation and not the new norm.

Thankfully, we can track this, so Carolyn delved into the Mail Tracking Data.  A mail piece is (ideally) scanned when the USPS receives it and scanned again when it’s delivered.

Usually, Marketing Mail letters receive about a 97% scan percentage which provides a quick sense of whether your mail is being processed and in the hands of the Postal Service.  And 95% of this same mail receives delivery scans, which firms like Production Solutions use as a guide to know these mail pieces made it to the donor’s or prospect’s home.  (100% isn’t achievable because not all mail and processing facilities scan mail.)

So, what are we seeing?  The results are still 97%/95% for scans nationwide along with normal in- home delivery – so no delays in nonprofit mail. 

Other mail may be being delayed but so far, our sector’s is not.  We have heard of other mailers experiencing issues in Los Angeles, New York, Chicago, and Detroit and Production Solutions is keeping a close eye on these areas and will keep us posted.

So why are we hearing about delivery delays?  It could be that items other than Marketing Mail are affected.  Packagevolume (all those ‘essentials’ from Amazon and the other e-commerce firms) jumped up higher when COVID-19 hit –higher than during the holidays and hasn’t fully returned to baseline levels.  And, since many of the reports of delays are anecdotal, this would fit with packages being delayed because consumers generally expect packages in a certain period of time and thus the end user knows it is late.

But so far this isn’t the case for the latest fundraising packs –except for those containing seeds. Other more politically inclined observers venture the guess that some of the reported delays may be due to the postal unions pushing back back on the new work rules about overtime and such.

  • The USPS has access to more funding. One potential stumbling block reported earlier this year was that the USPS us running out of money.  The CARES Act authorized an additional $10 billion in borrowing if needed (yay!), but there were risks that that funding would have onerous conditions put on it (boo!).

Happily, last week, the USPS and the Treasury agreed on terms to get that money if needed.  The USPS Board of Governors unanimously ratified this.  The USPS can’t draw against this money until they are below $8 billion in cash and as of now, they still have $13 billion on hand.  So, they should be solvent for a while.  USPS projections from earlier this summer put this date at between May and November of 2021; this additional funding should increase USPS’s survival beyond that witching hour.

  • We did have challenges at the beginning of COVID-19. The Moore DM Group reported the challenges at the beginning of the pandemic; at that point, mail was not being processed on time in postal facilities at some certain urban areas hardest hit by the virus.  USPS recently shared their second quarter Service Level performance.  Here is their on-time mail, 2019 vs 2020:

 

Q2 2020 Q2 2019
First-class 90.8% 93.4%

Marketing mail

89.5% 91.1%
Periodicals 76.9% 87.9%

 

Carolyn reports that Production Solutions is not seeing delays in nonprofit mail and in some cases Year to Date they are seeing faster delivery in-home compared to the same period in 2019. Yes, the USPS is saying their processing is slightly behind last years’ service metrics but overall Carolyn notes there is no need to panic.

Hopefully, this helps you fend off the latest clamor from the “mail is dying” crowd in your organization.

We’ll stay vigilant and bring you updates as warranted.  If 2020 has taught us nothing else, it’s that just because something is working, that sure doesn’t mean it will continue you to work…

What are you experiencing?

Roger and Nick

 

 

7 responses to “Death of the US Postal Service Exaggerated”

  1. Tom Ahern says:

    Bravo, Roger and Nick. One less calamity to clamor by the sea shore.

  2. Susan Paine says:

    Nonprofit direct mail is definitely not dying, but what happens to an overburdened and underfunded USPS when it has responsibility for 100% on-time delivery for tens of millions mail-in ballots in November? It isn’t nonprofit direct mail at stake – but it could be our democracy.

    • Joseph Calger says:

      The USPS delivers 472.1 million pieces of mail a day on average… with MUCH higher volume during holiday and other periods… 200 million ballots going round trip over 6 weeks would increase average daily volume by 10 million… a little more than 2%

  3. In my book the USPS and postal carriers are heroes. They’re out there showing up day after day, 7 days a week now!

    They’ve been delivering mail for years so why all of a sudden worry about mail in ballots, it happens in other countries all the time too.

    Just think about it, the post office has been delivering Christmas packages for years too and on time. If someothing was late it was because someone didn’t mail it till the last minute.

    If there’s a problem with a ballot it’s because someone didn’t plan, that’s the real problem!

    If I see in our local paper (Yes, I still support our local newspaper too!), that our town hall has a pile of mail in ballot cards several feet high, I’m not worried.

    Friends, let’s stop focusing on the negative and let’s focus on the positive, by golly we need it!

    The mail is being delivered, printers, mail houses, agencies, consultants are working, nonprofits get the money they need to keep the services going that are so crucial and we all have jobs because of it! We’re the lucky ones!

    • Pamela Grow says:

      In my book, there is no question that our US postal workers are heroes. They are not the issue.

      The problem lies not with the workers, but with the man recently appointed as Postmaster. In her most recent newsletter, American historian and Professor of History at Boston College Heather Cox Richardson wrote: “Postmaster General Louis DeJoy, a Trump loyalist, has recently created new rules for the agency that have dramatically slowed the delivery of mail just as mail-in voting for 2020 has begun. Today, DeJoy overhauled the USPS, releasing a new organizational chart that displaces postal executives with decades of experience and concentrates power in DeJoy himself.”

      And yes to the delays in responses. One of my students said: “Mail is definitely slow. Had 2 donors contact me that checks were returned — address undeliverable. We’ve been there 14 years!!”

  4. Joe Harr says:

    You only looked at one side of mail for non-profits. Sure, our outbound mail is getting delivered just fine. That’s because we all use presort and drop ship, doing much of the Postal Service’s sorting and transportation work. We just leave the final delivery to the Postal Service, and they excel at that.

    The area where we are suffering is in return mail. Even though we put barcodes and FIMs on our reply envelopes, they still have to go through the Postal Services sorting and transportation infrastructure. And that is where the delays are coming in, particularly in sorting. The Postal Service is shutting down sorting machines before shifts end and leaving mail unsorted. And this is leading to delays in getting our replies back.

    Unless your responses are entirely online and phone, I expect that you are seeing delays in your responses. I know we are. Our current response patterns look nothing like our past response curves.

    I don’t expect any problems with outbound mail. Responses are definitely taking much longer than in the past.

    • Kevin says:

      Joe,

      thanks for the comment and insight. You are exactly right, this is a multi part “equation” and the return side certainly matters (a lot). How many months have you been seeing this differing response curve and is it getting worse, better or staying the same?