TrueAppend was created to empower nonprofits of all types and sizes in the U.S. to gain valuable insights into the characteristics and demographic attributes of their donor bases and individual donors.

As a first step TrueAppend provides a FREE Overview Report (check out a sample here) of your donor base, without charge,  and in a matter of minutes. Attributes like Age, Wealth, and Income.  Lifestyle markers like marital status, presence of children, home ownership and political affiliation.

Once they’ve received their free TrueAppend Overview Report fundraisers, analysts and prospect researchers can ‘drill down’ and append specific attributes to individual donor records quickly, easily and inexpensively without committing to data minimums or long-term contracts.

To append information specific to your donors –for example age, income or some other attribute like political affiliation—you simply purchase only those attributes you need for the low cost of $10 per thousand records.  No minimums. No contracts. See before you buy; buy only what you need.

Here’s what you can do with TrueAppend in minutes.

• Match your list against demographics data
• Prepare attribute-level match rates to support your own analysis and segmentation projects
• Conduct free attribute-level analysis to understand the Age, Net Worth, and Income distribution of your constituency
• Identify lifestyle markers like marital status, presence of children, and home ownership
• Seek cultural understanding through heritage and religion data
• Create demographic profiles or enhance your existing profiles

Many organizations spend too much on data appends. This occurs for a number of reasons, ranging from the practical to the frustrating. Pricing is often tied to records input rather than the data and attributes output, and vendors often require a high minimum number of records, export fees and other hidden fees. This creates barriers to access for many organizations, especially smaller organizations with less nimble budgets.

TrueAppend was created to save you time and money by reducing overhead and the costs associated with data appends. This data append tool helps customers enhance donors, prospects, alumni, patients, and other constituents using the most up-to-date data available in the industry. Additionally, TrueAppend pricing is tied to each attribute’s match rate (read more on pricing here).

With free analysis and pricing at $10 per attribute for every 1,000 records matched, you can’t afford not to explore TrueAppend. Through low pricing and a commitment to customer service, they deliver excellent tool features:

• Selection from more than 10+ available attributes
• Distribution graphs
• Match confidence details
• Missing, duplicate, and invalid data analysis
• Interactive maps

Accounts are free, and pricing is pay-as-you-go.

Agitator readers can sign up for free at TrueAppend.com, where you can find out all of the details about putting TrueAppend to work for your organization or your clients. Their website also has helpful links, like their Frequently Asked Questions section, as well as a product demonstration for Getting Started with TrueAppend. For Agitator users, four features really standout:

• Free File Processing: The automated data append process is completely free with no credit card required and no purchase obligation. All data appends process for free, and TrueAppend accepts files of any size (big or small).
• Complimentary TrueAppend Report: When your data append finishes processing, TrueAppend generates your complimentary TrueAppend Report (check out a sample here). This free report provides you with some high level details like number of records processed, the match rates for each attribute, and attribute analysis.
• Unlimited Attribute Analysis: If you scroll further down your TrueAppend Report, you’ll notice the attribute analysis sections. Each attribute is accompanied by a set of graphs that plot the distribution of records that matched to the attribute values.
• Custom Export: Pay for only the data you want! For an affordable, fast, and flexible experience, TrueAppend allows users to create custom attribute packages when they export and download their data append. Users may elect to export some or all of the appended data. Choose from 10+ demographic attributes (and counting!).

Need your TrueAppend report right now? Visit this page to see how to get started immediately. You’ll be done in minutes and it won’t cost you a dime to see what your enhanced data can do for you.

To get started, register at TrueAppend.com or contact their friendly team of technologists, product managers, and client services personnel at support@trueappend.com. They are standing by to help you get the most out of your TrueAppend experience possible.

This video walks you through the TrueAppend process: