Online Fundraising On MySpace
MySpace, with 120 million users, has teamed up with PayPal to introduce a fundraising widget for individual and nonprofit members to use on their MySpace sites.They seem to be promoting it to celebrities to create some buzz.Here’s an example of the widget singer Hilary Duff is using to raise funds for St. Jude Childrens Research Hospital. Her MySpace widget has raised $8,885 as I write.Nothing released yet as to how much money overall is actually being raised via the MySpace platform.But with the sheer user scale of MySpace, Facebook and others, the use of personal fundraising widgets will certainly proliferate. Our own DonorTrends survey indicates that while fully 58% of “Newbies” (those born after 1964) have personal web pages, only 3% so far use personal fundraising “badges” or widgets on their sites.To the degree these tools are adopted by younger folks, apart from any immediate $$ results, they are helping to “train” a new generation of donors. That’s terrific in itself.Tom
2 responses to “Online Fundraising On MySpace”
Behavioral Science Q & A
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I saw this on MySpace recently, but was unsure of how it would be accepted should I put it on my page. I don;t want it to appear I am only into networking for the money, as I really am there to find individuals and organizatgions who can benefit from my programs. Any suggestions?
http://www.charitynetusa.com/blog
The big story here is that finally “Top Artists” on MySpace are starting to help nonprofits on MySpace… it’s not the widget… MySpace fundraising widgets have been around for over two years (and very few people donate to them… yet)… it’s that MySpace is the social networking website of pop culture… and the 8,000,000+ musicians on there by far get the most traffic, yet less that 1% have nonprofits in their top friends much less fundraise for them… so good for Hilary Duff!
That’s why I list a socially responsible artist of the month each month on the Nonprofit Organizations MySpace:
http://www.myspace.com/nonprofitorganizations
Hoping that musicians will help out nonprofits on MySpace!
Thanks for the post.