Save the Date for the 1st DonorVoice Behavioral Symposium
Invaluable academic knowledge typically remains inaccessible to fundraising practitioners. Academics, on the other hand, are usually unaware of the real-life challenges charities face.
In an effort to fix this, we’re bringing together professors in behavioral science – also part of DonorVoice’s Nudge Unit – and nonprofit practitioners in the first-ever DonorVoice Behavioral Symposium. This will give the chance to both parties to share insights and form mutually beneficial collaborations.
Behavioral science is way more than the much talked about nudges. Most sessions on the topic focus on the tactical changes that might optimize a subject line or an outer envelope. While we won’t completely ignore their potential, our Symposium will primarily focus on deeper insights around why people help each other.
The way to prosperity isn’t paved by individual, tactical changes based on behavioral nudges but on strategic changes based on behavioral insight. Join us to learn how.
The Symposium is free and is spread over two days: 30th September and 1st October from 9-12 AM Eastern (2-5 PM UK). Pre-register here to save your spot.
In a couple of weeks, we’ll announce more details about speakers, topics, and what’s happening when, but we wanted you to be able to get this on your calendar now. Thanks and hope you enjoy!
Kiki
P.S. The sessions will be archived for those disadvantaged by time zones and our effort to bring Europe and North America together. But you need to register to receive the presentations.
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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