$1 Billion On Black Friday
‘Black Friday’ … the day after US Thanksgiving that for many marks the first ‘official’ shopping day of the holiday season, saw over $1 billion in online sales — the first time online sales have ever passed that milestone on any day.
According to comScore, 57 million Americans made online purchases, with their chief destinations being Amazon, Walmart, Best Buy, Target and Apple.
Some expect this past Monday will top the Friday figure.
Too soon to say whether more wallets are opening in the retail world, or whether the same dollars are simply chasing more attractive online deals. One analyst notes ‘early reports’ indicating that Black Friday sales in retail stores were down slightly.
Wonder whether the nonprofit/charity world is seeing this online spurt?
If all your online fundraising systems aren’t already well-oiled and tested, forget 2012, better luck next year.
Tom
Behavioral Science Q & A
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