104 Mobile Marketing Facts
Are you reading this email on a mobile device? Industry stats would suggest that 7 out of 10 of you are. That’s right, 69% of emails these days are opened on mobile devices
That said, I’d still like to fantasize that most Agitator readers are comfortably seated at your desks, morning coffee readily at hand, taking in all that Agitator wisdom (or ranting) on a big wide desktop screen, counting your Agitator time in minutes, not seconds (the data says the average time spent reading an email is 11 seconds).
Speaking of emails, can you really enjoy this Dilbert cartoon on a smartphone?!
Seriously, think about all those fundraising emails you’re sending out. Have you looked at how they (and your website) render on mobile devices? The stats on mobile use — and effectiveness in e-commerce terms — are compelling.
Browse through the stats in the infographic below, provided by WebsiteBuilder.
You might note that 37% of consumers are more likely to purchase from a mobile-optimized site.
Or that 60% of searches (e.g., Who can I support to stop oil drilling in the Arctic? Who can I donate to in my town to provide food for those in need?) are now made from mobile devices.
Keeping in mind that 18% of mobile users will abandon a website if it doesn’t load in less than 5 seconds.*
A recent article in NonProfitPRO cited these stats on mobile donating: “Of all donations in 2016, 17 percent were given through a mobile device (vs. 14 percent in 2015 and 9 percent in 2014). On this past Giving Tuesday, 22 percent of all donations were sent through a mobile device.”
Hope you’ve got your mobile act together!
Tom
*EEEK! I just tried The Agitator on my iPhone and it took 8 seconds. [Readers, let us know how you make out!] Crank up the generator, Roger!
2 responses to “104 Mobile Marketing Facts”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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Um, I have to say that not being able to read the Agitator’s intro on my iphone was one of the reasons that I stopped subscribing. I am subscribing again, but after this post I expect email improvements. 🙂 Thanks for the info as usual.
I thought the same thing…I have often noted that the Agitator is not mobile friendly and hard to read on a mobile phone, thus the average time of 11 seconds…Something to think about …