127 Facts About Video Marketing
Is there any fundraiser out there who hasn’t tested/tried video as a tool?
I hope not.
But just in case you still need some context or convincing or ideas, try browsing this infographic, presenting 127 Facts (you probably didn’t know about) Video Marketing from WebsiteBuilder.org.
Some fascinating data here …
- 70% of YouTube views come from mobile (so be brief).
- By 2018, 90% of Facebook content will be video-based (swim with the tide!).
- Personalized videos can increase email conversions by 500% (for the more advanced).
- P&O Cruises increased their bookings by 950% using video in email marketing (have an event you’re promoting?).
- Gillette generated 6 million views on one ‘how to’ video.
What might your nonprofit’s video show ‘how to’?
- How to protect …
- How to save …
- How to rescue …
- How to pressure …
- How to provide …
One claim regarding a favorite nonprofit of mine: Charity:Water increased donations by 800,000 using video.
This infographic won’t teach you how to use online and mobile video, but it will probably convince you that you should.
Tom
P.S. It’s huge … download here.
3 responses to “127 Facts About Video Marketing”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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Great post! In this digital age, a quick engaging video can go a long way toward capturing potential donors’ attention, and getting people invested in your organisation’s cause! It’s essential though to understand what makes a marketing video effective, so thank you for providing your insights and the links!
127? Thank you for summarizing.
Here’s another interesting fact: here at Make-A-Wish, 74% of our YouTube viewers are men and 64% are 34 and under. On Facebook, 81% of our followers are women and 55% are 35 and over.