2012 Fundraising Predictions
We’re seeing lots of predictions for 2012 floating through the blogosphere … I enjoyed these from the Boomer Project, my favorite source of Boomer insight.
However, from a specifically fundraising perspective, take a look at these predictions from Vinay Bhagat, Convio’s driving force. His observations are based on more empirical data than most fundraisers see, so they might be more grounded than most.
Vinay comments on the …
- Increasing influence of online and new media channels (no surprise there)
- An expanding role for peer-to-peer enagagement (i.e., word-of-mouth referrals and guidance)
- Increasing donor fatigue (caused by communications/information overload)
- Demand for donor control of the relationship (donors are being ‘trained’ by the commercial sector)
- Increasing significance of integrated marketing (AMEN!)
Wise, informed observations. But check out the full version … or watch Vinay’s video.
Tom
One response to “2012 Fundraising Predictions”
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I agree w. a lot of what Vinay had to say….. completely disagree though with the comment about the 30 year old who might not want to receive direct mail.
There is way too much data that not only suggests they DO want direct mail (appropriately targeted) not to mention all of the data that underscores the driving force mail plays on online giving…
Thanks for sharing!