3 free June webinars to boost your second half results
Whether you want to learn what your donors are thinking, who your donors are, how to create donor journeys that will beat your control, or get people to opt-in to your communications, we have something for you:
Missing From Your CRM: The Quality Data Showing What’s Killing Your Retention
How would you know if one of your major donors had a bad experience at your last gala event? Or your new online donor had trouble entering their info? Or you had a vendor acquiring donors who will never retain?
This information is available, but often ignored at every interaction. Few organizations collect and act on this missing quality data from donor feedback. Even fewer combine it with existing behavior and transactional data to achieve the seemingly mythical 360-degree view of their donors. In this session, you’ll learn the how and why with real examples of charities reaping financial reward from a full view of their donors.
This webinar is June 22 at 11 AM Eastern/10 AM Central/4 PM London time; please sign up today!
Making “Radical” Change with High Reward and Low Risk: how to develop control-beating journeys for cash and monthly donors
Effective donor journeys start with deep knowledge of your donors; learning their motivation, their needs and their pain points and deep planning using modern marketing tools fit for the purpose.
This webinar will show you how to craft your donor journeys and get the insights you need using specific examples. These organizations shifted to true, donor-centric journey development. These control-beating journeys represent nothing short of ‘radical’ change. Because the changes are evidence-based and empirical, it greatly lowered the perceived (and real) risk, which, in turn, greatly increased internal buy-in.
This webinar is June 29 at 11 AM Eastern/10 AM Central/4 PM London time; please sign up today!
The Behavioural Science Behind Consent
European nonprofits are moving toward an opt-in model for donor communications, spurred by GDPR (General Data Protection Regulation). But getting people to opt in to communications is valuable everywhere in the world. So please join Blackbaud and DonorVoice to talk about how to maximize your communications, and design calls to action to improve your opt-in rates.
This webinar is June 21 at 9 AM Eastern/8 AM Central/2 PM London; by now you know the drill: please sign up today!
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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