37 Must-Have Web Visitor Strategies
Fundraising Success has been kind enough over the past couple of weeks to assemble (in four installments) 37 Must-Have Strategies to Better Engage Website Visitors.
All together, a terrific checklist, provided at the recent Bridge Conference by Sue Anne Reed (The Engage Group), Allyson Kapin (RAD Campaign), and Rob Manix (Defenders of Wildlife).
Here are the successive links to each batch of recommendations:
And here are my ‘top 12’ picks of the best advice:
4. Make sure your website visitors know where you want them to go
5. Use a prominent donate button
8. Use great images to help tell your story
9. Find ways to incorporate video and other multimedia
11. Give visitors a reason to provide additional information
14. Include a clear call to action on every page
17. Tell compelling stories
24. Create mobile-specific donation landing pages
28. Make content easy to share
30. Create custom landing pages for special campaigns
32. Have a clear goal for each landing page and remove any clutter
37. A/B test the donation landing page to find the best conversion
Thanks presenters and thanks Fundraising Success.
Tom
P.S. And if that’s not enough advice, check out Jeff Brooks’ post, Fix that fundraising landing page!
P.P.S. Of course, they need to find your site, but that’s for another day!
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