42 Million And Counting
Earlier we reported that Hispanic Heritage Month is underway, and provided a potpourri of pertinent data on our U.S. Hispanic population for fundraisers and communicators.
Here's a special new compilation of U.S. Census data on Hispanics put together by the Pew Hispanic Center.
We're going to keep throwing this data at you, because you need to figure out how this growing segment of America fits into your marketing plans. Do Latinos know about your issue? Do they care about it? Should they? If so, what are you going to do about engaging them?
We're mindful of using the terms “they” and “them.” We're two white guys, and we see mostly guys and gals of our color running the scores and scores of national nonprofits we encounter. So until nonprofit staffs truly diversify, “you” need to figure out how “they” fit into “your” equation. Politicians certainly are, and not just in the traditional “big five” Hispanic population states.
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
Read Full Answer
I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
Read Full Answer
Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
Read Full Answer
Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
Read Full Answer
There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
Read Full Answer
I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
Read Full Answer