8 Must-Do Nonprofit Marketing Changes For 2013
By mid-January, I’ll bet you’ve seen plenty of ‘resolution’ and ‘must-do’ lists for 2013.
Nevertheless, I’ll add one more for your consideration … from Nancy Schwartz at Getting Attention.
1. Push ahead with integrated marketing.
2. Create a social media strategy … one that’s linked to your overall marketing plan.
3. Continue with email as your workhorse for connecting and driving action.
4. Improve the quality of your content … it’s where trust begins.
5. Make your content ‘friendly’ to smartphones and tablets.
6. Make sure your online presence is Search optimized.
7. Measure everything.
8. Integrate your data.
All deserving of your attention. In fact, you should have made a big dent against all of these last year! But I’d say the new kid on the 2013 list is #5 — getting mobile-friendly.
Nancy’s list is more from the perspective of marketing communications.
For fundraising specifically, I’d suggest a single ‘must do’ that’s more outcome-oriented — improve your organization’s retention rate by 10 percentage points. Not 10% … 10 points. Seriously lift your retention game in 2013. If that’s all you accomplish in 2013, The Agitator will still happily give you a raise!
Tom
One response to “8 Must-Do Nonprofit Marketing Changes For 2013”
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All great recommendations but I think one recommendation is missing. Do SMS petitioning if your country legislation allows you to. It can become a huge driver of actions that you can convert later on through telemarketing.
Best regards
Alf