Search Results for: sustainers
Sustainers Going to the Dogs–and Cats.
This is Pickle. Once his name was Dime, as in a “dime bag” of heroin. But that was before he was rescued and the shelter changed his name. The shelter also helped change our lives when we adopted him early in the pandemic. He’s produced a thousand times more happiness and joy than there will […]
Adopters as Sustainers? Calling All Cat and Dog Lovers.
It can be a dog eat dog world in fundraising these days. Costs going up, yields down. Everybody wants more sustainers but how? What if the best source in the animal welfare world is your adopter file? To find out more and hear about this significant source of sustainers and share in actual experiences join […]
How Do You Know Which Sustainers are At Risk of Quitting?
Everybody wants more regular, monthly givers but do you know what an at-risk regular giver looks like? The non-answer on this is a “clawback” in the F2F, canvassing world which quickly became the number one channel for sustainer acquisition in the States (pre-covid) and always was in many other countries. The clawback is a full […]
Quality or Quantity Sustainers?
Way too much fundraising has an implicit “Or” that creates a false choice between Quantity or Quality of the donor. You’ll want to register for the upcoming sustainer webinar to learn how we can go from “Or” to “And” and hear from The Atlanta Humane Society, and One&All on how to apply behavioral science to get […]
Need More Sustainers?
How about Telemarketing? More people are answering their phones these days. Contact rates are up. But, it takes more than contacts for TM success, especially if TM success is considered to be more than just conversion rates. You know you need to deliver Lifetime Value. DVCalling, the telemarketing arm of DVCanvass (and sister company to […]
Spotlight On Sustainers: Part 2
Today we focus on research-based best practices — not anecdotes and tribal wisdom — of what produces significant results in launching and growing sustainer programs. Yesterday, in Part 1 of the Blackbaud Institute’s Sustainers in Focus, the spotlight was on the financial pros, cons and myths surrounding monthly giving programs. Having shown the undeniable value of […]
Spotlight On Sustainers – Part One
Way back in 2011 I reported on The Future of Fundraising, a monumental session of brainiacs hosted by Blackbaud and summarized by Adrian Sargeant that sets forth needed changes if our sector is to grow and thrive. It’s well worth reading the summary to see how far we’ve come — or not — in the past six […]
Giving Tuesday 2023 Tips: What to Do About Monthly Donors?
Continuing our Giving Tuesday tips and hacks (some earlier posts here on Subject Lines, here on Matching Gifts, and here on Donor Advised Funds) we thought it more than appropriate to deal with the question of what to do with Sustainers or Monthly Donors before, during and […]
Beware the Danger of Status Quo Fundraising
Direct response fundraisers face an uncertain future (declining number of donors, declining retention rates, increased costs, increased shortage of experienced staff are just a few of the troubling indicators). So, in figuring out how to navigate choppy waters it’s helpful to understand that the default position for most of our sector is to resist […]
WANTED: Fundraisers and Consultants Who Can Count
Regular readers will note that we’ve been devoting a good deal of coverage lately to the use of AI, particularly as it relates to creative and copywriting. Today, we’re hitting “pause” on AI and returning to 8th grade arithmetic. You know, the type of intelligence that enables you to work with numbers in everyday life. […]