Search Results for: what the hell is pulsing
What the Hell is “Pulsing”?
Grandma Craver frequently warned, “Enough is enough. Too much will make a dog sick.” Her way of indicating the downside of overdoing things. That’s exactly the point of Kevin’s post, Give Donors a Chance to Listen to the Silence noting the decrease in response rates as the number of mailings a prospect receives increase. Kevin concludes: […]
What the Hell is Cadence?
Cadence had its heyday in the 1800s according to the fount of all wisdom, the Google machine. But it’s making a heck of a comeback as it turned the corner from a musical, rhythmic usage to business speak, 101. What might we have lost in this talk of cadence for our direct marketing and […]
The New Acquisition: Don’t Miss out in 2024
One of the eternal mysteries here at the Agitator is why so many fundraisers ignore the issue of donor retention in favor of obsessive focus on donor acquisition. They’re whistling past the graveyard of declining acquisition returns and rising costs. Even back in 2012 when we launched the three-year study of donor behavior that led […]
Thoughts for Dave Strauss
There won’t be one big thing, lots of little things that, combined, make the way we fundraise look very different from today or we don’t and we continue the very slow grind downward. But the little things aren’t random, they are evidence based and coordinated. As Eistein said, if the facts don’t fit the theory, […]
Where Has All the Money Gone?
Recently The New York Times’ Michelle Goldberg, in her column questioned Where Has All The Left-wing Money Gone? Citing “endless appeals, sometimes in bold all caps” of the seemingly endless the-sky-is-falling, guilt-tripping and flood of fundraising emails is a reason folks aren’t donating as much as they used to. She […]
Repetition: a fundraiser’s friend, or a supporter’s menace?
I’m sure you have a friend, or relative, who constantly repeats things. Well, I do too. And it’s true; repetition enhances memory. I remember perfectly what my friend’s latest issue was. So what? Was my advice different after the 8th repetition than it was after the first? More importantly, did my willingness to give advice […]