A Quality Online Conference
May seems to be the month for online fundraising conferences. We’ve already mentioned the May 20 e-conference of Fundraising Success.
Here’s another … with a point of distinction … an online conference with "peer review"!!
When have you been to any fundraising conference where the presentations were "peer-reviewed?"
That’s the point of differentiation for ifc online, the 2nd International Fundraising e-Conference, May 11-13. Details here.
Our colleague Mal Warwick is the quality control cop; he’s reviewing each presentation. And if you read Mal’s fundraising newsletter (you should), you know he sets a high standard.
ifc online will present 23 hours of programming over 12 time zones, plus a Virtual Expo and Resource Center with tons of free information. 400 sites in 42 countries participated last year and 1800 fundraisers.
Readers of The Agitator who participate in ifc online will recognize a number of thought leaders who we rely on regularly, like Nick Allen (who’s also delivering a keynote presentation); Vinay Bhagat, founder of Convio; Steve MacLaughlin from Blackbaud; Mike Johnston; and Mal himself.
I’ll be making a presentation as well.
Hope to see you there.
Roger
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
Read Full Answer
I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
Read Full Answer
Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
Read Full Answer
Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
Read Full Answer
There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
Read Full Answer
I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
Read Full Answer