Adopters as Sustainers? Calling All Cat and Dog Lovers.
It can be a dog eat dog world in fundraising these days. Costs going up, yields down.
Everybody wants more sustainers but how? What if the best source in the animal welfare world is your adopter file?
To find out more and hear about this significant source of sustainers and share in actual experiences join us, folks from the Oregon Humane Society and the RKD Group for a special online session on February 22 at 12:00 pm EST.
Free registration is here.
Back to the adopters. They may not be the type to respond to direct mail and their inbox is probably full of dog product offers. But, they love their animal and talking about that four-legged friend.
A meaningful conversation goes a long way. But, you need folks who say “yes” and stick with it.
That’s where Behavioral Science comes in, understanding the psychology of those warm conversations.
Acquiring sustainers is the easy part; retention is where the value of is made or lost.
Traditional variables like age of donor, and payment method won’t fix retention. The most important quality variables are the quality of the donor experience and the innate, qualities of the donor themselves. The source for both is the donor.
Brands need to shift their data focus to create 1:1 data relationships and grow their own, first-party walled gardens of supporter self-offered data. This helps mitigate legal risk, manage reputational risk and most important, uncover the “why” behind the giving.
Join us in an online session along folks from the Oregon Humane Society to learn first-hand about their telefundraising experience with adopters.
In addition… you’ll also hear about the “state of the fundraising state” in the animal welfare space from true experts in the field, RKD Group. And DVCanvass will share its behavioral science approach to telefundraising, sustainer conversion and retention.
Mark your calendar for noon (EST) on February 22nd and we’ll see you online.
Free registration is here.
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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