Agitator Now ‘Mobile Responsive’
Some Sundays we sit around our iPads at The Agitator’s Global HQ playing Candy Crush, working the New York Times crossword and, occasionally, arguing over topics for the week ahead.
For the last couple of weekends we put away the toys and devoted our spare time to ending The Agitator’s technological hypocrisy.
We write a lot about the growing importance of mobile. Do this. Do that. Yet, as many of you have noted, The Agitator itself has been delivered to many of our readers in a most mobile-unfriendly manner. Do as we say, not as we do.
No more.
This week, The Agitator, responding to feedback from our readers, cleaned up its technological act. Our punditry is now delivered to your phone in what the tech trade terms a ‘mobile responsive’ fashion.
In brief, now you don’t have to squint and curse as you attempt to grab your morning glimpse of The Agitator at the breakfast table, on the bus, subway or impatiently waiting in your car, idling in the driveway while waiting for the kids who are, once again, dangerously late for school.
Of course you won’t experience everything The Agitator has to offer on its website, but you should be able to clearly see that morning’s post, four of the most recent posts and Readers’ Comments. And, as you scroll down you’ll find the ‘search’ functions, job listings, our blog roll and a listing of The Agitator community.
What you won’t find — and will have to go to the website to access — is The Agitator Toolkit, which remains on the website.
We’re now in the ‘soft launch’ phase — Roger’s a fan of this tech jargon — so we’d sure welcome hearing from you about your Agitator mobile experience. Are you now getting what you want/need? Are there additional changes we should be making?
Just use the “Rate This Post” button to let us know. Or, you could try ringing Tom if his party line isn’t busy.
Roger and Tom
P.S. And yes, The Agitator is ‘mobile responsive’ for tablets too. It’s just that we prefer to use our iPads for Candy Crush.
3 responses to “Agitator Now ‘Mobile Responsive’”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
Read Full Answer
I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
Read Full Answer
Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
Read Full Answer
Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
Read Full Answer
There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
Read Full Answer
I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
Read Full Answer
About time! LOL … yes, I too felt compelled to optimize across devices when the edict came down from Google “Optimize or Perish!” Might be interesting to do a simple survey to find out how many read you on computers vs. tablets and smartphones. Bet you’re going to be surprised.
Can we look forward to a future column where you address the key challenges you faced while becoming mobile-friendly, and how you met them? Share the benefit of your first-hand experience with your loyal readers.
Looks good. Grats guys. I confess I typically read on my mobile device. Still comment and dig deeper on my iMac.