Here at the Agitator we post a lot on the use of behavioral science in fundraising.  My purpose in badgering Kiki, Kevin and Stefano to keep their insights coming is because I believe the main purpose of their work is to use science to find and provide creative and practical solutions for fundraisers.

I’m sure many fundraisers hear the term ‘behavioral science’ and wonder just how it will help them –in practical terms.

…If you have a sustainer program and are open to the possibility you could improve upfront conversion or retention rates…

…if you don’t yet have a sustainer program or have one in its infancy…

… and especially, if you’re involved with a food bank, animal shelter or rescue mission and live on the front lines…

THEN MARK YOUR CALENDAR FOR FEBRUARY 11^th AT 1PM EASTERN.

That’s when DonorVoice, The Atlanta Humane Society, and One&All will offer a FREE, thought-provoking and practical session on how to apply behavioral science to boost your sustainer program’s conversion and retention rates.

REGISTRATION IS FREE.  SIGN UP HERE

What You’ll Learn

1)How and why to make the case for a multi-channel sustainer program from One&All, an agency with specialization in all 3 verticals and loads of proof on the value of these programs.

2) DonorVoice will provide the “101” and the “400-level” details on using behavioral science to build a high quantity & high quality sustainer program.

3) How to measure and use supporter satisfaction, Commitment and Identity data to tailor supporter experience for increased retention

4) A chance to hear and learn from the Atlanta Humane Society on their experience building a successful, door-to-door canvassing and telefundraising operation for new donors, reinstates and financial conversion among key constituencies – adopters and volunteers.

Everyone wants “quality” donors in their sustainer program but experience shows you’ll forever be a dollar late and day short (or worse) if you use rear-view retention data or the weak tea of donor age as your quality measure.  Or worse still, if you rely on the ever-present claim by your agency that they “specialize in quality” while charging you for quantity.

Of one thing I’m certain having reviewed reams of data: If there’s any ‘magic’ in sustainer programs it occurs right around the point of sale.  Why? Because it’s at that point where you can learn:

• Learn about individual supporter motivation that gets you way beyond the conventional one-size-fits-nobody onboarding and stewardship practices;
• Collect the data you need to know – before the new donor leaves – on who’s at risk of doing so and what to do to hold onto them;
• Know whether your fundraiser delivered on the donor’s 3, key psychological needs and what to do if they did and, just as important, what to do when they don’t.

Now’s the time to make sure you’re spending time and money wisely.  Now’s the time to do something about churn in your sustainer program.  Now’s the time to put behavioral science to work for your organization.

Now’s the time to witness applied behavioral science in action.

Roger

P.S.  FREE REGISTRATION HERE.   Feb 11, 2021 01:00 PM in Eastern Time (US and Canada)