Are You Behaving Like Facebook?
Seems as though all the world– the press, Congress, the European Union, advertisers, competitors and millions of users themselves—are focused on Facebook’s privacy and data practices.
This is a great opportunity to look at privacy and data practices in our own sector.
Sadly, many nonprofits behave like Facebook.
- They share and rent data without asking.
- They force contributors onto a donor journey of our design without asking them what they prefer.
- They rely more on transactional and appended data than on information received directly by asking the donor.
We can– and must– do better. Not because heightened regulation is certain to come our way (it will), but because it makes for far more effective experiences that are pleasing to our donors and far higher results.
Better than Facebook
On Wednesday, April 4th, Kevin Schulman and Nick Ellinger will walk through how moving beyond mere transactional information like RFM and demographic profiling can produce outstanding results while thrilling your donors.
Segmenting your appeals using donor identityimproves both revenues and retention. And because you using information provided by your donors themselves you won’t end up testifying before Congress or Parliament about your data practices.
Sign up Today for Wednesday’s Free Webinar: how donor journeys based on user-revealed data can increase donations. Kevin and Nick will cover not on the “why” of donor-revealed data but also the “how.” How to discover, test, and use identities to create custom donor journeys.
In two days, on Wednesday, you can find out why your current data practices and donor journeys are costing you money, and what to do about it. Just sign up here.
Roger
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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