Ask And You’ll Receive. Seek And You’ll Find.
Spring and the conference season are now upon us, and I wanted to share with you a couple of ‘coming attractions’ featuring folks in the Agitator family.
ATTRACTION # 1 – Tomorrow, March 18th, Gail Perry will host a Telesummit on “The Art of Asking: Bringing Home the Money” featuring a keynote by Agitator Roger Craver, titled ‘Creating Fertile Ground for Asking and Giving’.
The Telesummit kicks off at 12:00 noon ET on Tuesday and runs until 4 pm. Also featured to help you hone your asking skills are:
- Jerry Panas, author of a classic in our field, Asking: A 59 Minute Guide to Everything Board Members, Volunteers and Staff Must Know to Secure the Gift.
- Amy Eisentein, author, trainer and consultant speaking on‘50 Asks in 50 Weeks’.
- Brian Saber of Asking Matters on ‘How to Raise Tons More Money Using Your Own Personal Asking Style’.
- Author and veteran consultant Andrea Kihlstedt on ‘The Intentional Asking Conversation: The Kinder Gentler, Much More Successful Way to Get Your Donors to Say YES!’.
Agitator readers are entitled to a special registration fee of $99 – that’s 33% off the regular telesummit price of $149. You can sign up here.
ATTRACTION #2 – Everyone knows it costs less to retain a donor than to acquire a new one. Knowing as much as you can about your donors can help you keep them. The right data can help you look beyond the numbers and figure out how and why donors connect – and stay – with you.
At 2 pm ET on March 26th Margaret Battistelli Gardner, Editor in Chief of Fundraising Success will host a free online session titled ‘Donor Data: The Key to Retention’.
The session features insights and case histories from:
- Our colleague Kevin Schulman, CEO of DonorVoice.
- Leslie Monk, Director of Sponsor Care of ChildFund.
- Jamey Heinze, Chief Marketing Officer of CDS Global.
You’ll learn:
- What things besides numbers are important when it comes to knowing your donors;
- How to determine donors’ interest in supporting your cause and what keeps them engaged;
- How to pull together data from various sources to get a 360 degree view of your donor.
Are there other conferences out there we should know about?
Tom
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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