Understanding and acting on the difference between mere donor ‘involvement’ and actual donor ‘commitment’ is worth literally millions to the nonprofit sector.

That’s why this morning, The Agitator and SOFII are simultaneously announcing a free webinar “of some importance”, as Ken Burnett, Managing Trustee of SOFII puts it.

Since The Agitator isn’t given to that sort of understatement, we will unequivocally say this free webinar could be worth thousands of additional $’s, £’s, €’s, ¥ to you in whatever currency you favor. But mark your diary for August 22 and sign up fast and FREE right here because space is limited.

Last summer The Agitator and DonorVoice organized a major donor commitment study in the U.S.

Ken Burnett worked with us on that study and together we decided to conduct the same type of major study in the UK. See Commitment and why it matters.

The study was organized by DonorVoice, SOFII and The Agitator with the help of a few farsighted UK agencies and consultancies including The Good Agency, Think Consulting Solutions, Bluefrog and Open Fundraising.

Fifty national and international charities in the UK were included in the study, along with nine additional and visionary charities who provided specific data to verify and deepen the analysis.

The findings of this ground-breaking study will be made public in the free DonorVoice UK Commitment Webinar on Wednesday, August 22^nd.  You can enroll here. And, whether you work in the UK or outside you’re welcome and urged to attend.

As Ken Burnett tells the SOFII subscribers this morning: “Frankly, it’s not hard to imagine the difference it would make for fundraisers if we had an effective way to define, measure and influence donor commitment. What would be hard to imagine is why any sensible fundraising leader wouldn’t consider it a top priority to find out more.”

Here’s a sampling of what you’ll find out:

• Which top UK charities have high donor commitment, and which have low commitment?
• How much of a financial difference is there between the most and least committed? Is it €28.50, €53.00 or €105.00 per year?
• What matters most to commitment levels? Marketing, communication, donor service, fundraising, or operations?
• What are the 32 personal and functional experiences that you could prioritize for your organization? And how do you narrow these down to just the handful of key drivers of commitment that will have the most influence with your donors?
• How will we segment donors in the future to replace the now outdated RFM model?

If you’re concerned with donor retention (and who isn’t?) and want to learn what actions you can take to improve both donor retention and value, we urge you to register now.

Roger and Tom

P.S. Please mark your calendar and register today.

Date:  Wednesday,  August 22.

Time:  2:00 pm UK time; 9:00 Eastern Daylight Time