Be Happy. No Water!
What a difference a day or two makes.
On Friday, I was greeted by several sources pointing out that it was World Happiness Day. And who other than the troubador of happiness Pharrell Williams was addressing the United Nations on the subject.
There are a variety of ‘world happiness’ measures floating around. If you want to know how happy you should feel, given the country you’re living in, try the Happy Planet Index … it’s a shocker.
I was inspired to put together this short collection of ‘Be Happy’ music videos.
- Pharrell Williams https://www.youtube.com/watch?v=y6Sxv-sUYtM
- Bobby McFerrin https://www.youtube.com/watch?v=d-diB65scQU
- Bob Marley https://www.youtube.com/watch?v=EYi5aW1GdUU
[I’ll go with Bob Marley.]
But … my happiness was short-lived.
Barely a day later I received an email from Charity:Water informing me that Sunday was World Water Day.
However, this is not a day to celebrate. Because 748 million people are today living without clean water.
Charity:Water, as usual, delivered its message with powerful video … ‘I Am Water’ …
Once again, a reminder of the power and ‘shareability’ of online video. And the relativity of happiness.
Tom
4 responses to “Be Happy. No Water!”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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“I am call to action. Include me.”
We have a new 6-year-old granddaughter from Sierra Leone. We were discussing Africa, and she said, “I saw many dead people, but I had clean water!”
Just one of many reasons I am against the concept of “lawns”. We are so spoiled here in the USA. If you’re adding to your garden or landscape this spring, plant native plants only! And promote the use of greywater in your own community!
Great video! Wow that is a crazy figure – 748 million people without clean water.