Be Memorable
One of The Agitator’s Aussie readers, Jane Coombs, sends this auto-reply message she received from Global Corporate Challenge. Thanks Jane!
From: noreply [mailto:noreply@gettheworldmoving.com]
Sent: Saturday, 27 August 2011 6:17 PM
To: Coombs, Jane
Subject: Automatic reply: GCC 2011 Milestone
Thanks so much for your email. The only problem is that you’ve emailed noreply@gettheworldmoving.com which is an unattended inbox…well apart from me of course, but I’m just a computer and I don’t know how to do anything except send this email…but I do this really well. However, I do also know that there are the wonderful people at the GCC just waiting for your enquiry via the Contact Us page – http://www.gettheworldmoving.com/contact Thanks again, I don’t get to talk to many people, you’ve made my year.
I love it!
Someone at Global Corporate Challenge (a workplace health program): a) has a sense of humor; b) as importantly, realizes that each and every contact by a visitor/inquirer is an opportunity to make a positive and distinctive impression; and c) facilitated a further contact actually occurring.
We should all be this attentive to and creative about contacts from our customers, donors, members and visitors.
Tom
3 responses to “Be Memorable”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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Thanks for sharing Tom! 🙂
This is the out of office email we recommend that our executive volunteers use when they are visiting us in prison:
I will be out of the office ENTER IN YOUR PRISON EVENT DATE HERE because I will be in prison. I should clarify. I will be in prison judging inmate business plans for the Prison Entrepreneurship Program, a nonprofit organization I support. Please check them out at http://www.pep.org, and maybe you can come to prison sometime, too!
Great auto-reply. But, really, all “noreply@” email addresses should be abolished before it gets to this point!
How unfriendly it is when I see that “do not reply” language in an email newsletter or confirmation. If you have a customer service department (and clearly you do if you have a contact us page), just have someone monitor that email address.
Why make it hard for supporters/customers to interact with you? If they prefer to reply to an email instead jumping through hoops to find a contact form, let ’em! Would you send a friend or family member an email from a “noreply@” email address? Treat your constituents like human beings!