‘Be Your Donor’ Day
As Network for Good sees it — and we agree …
“Before you send your next appeal, before you drive donors to your website and before you launch your year-end plans, you absolutely must set aside time to put yourself in your donor’s shoes to guarantee that your fundraising strategy will inspire them to give more. October 24th is that day.
On October 24th, nonprofits should call their own phone numbers, try to make donations on their own sites and confirm what type of receipts and thank-yous they receive.”
As the peak online giving season draws upon us (one-third of online giving occurs in December alone), NfG’s message is that all nonprofits should be user-testing their online giving experience and working out the bugs.
To help you out, NfG is promoting ‘Be Your Donor’ Day on October 24th, offering a checklist to walk you through the donor experience, year-end fundraising guides, and online fundraising tools. Check out the goodies at NfG’s Be Your Donor Day site — for example, Five Things You Should Never Say to an Online Donor.
Go ahead, be brave … Be Your Donor tomorrow. It’s not a bad habit of mind for fundraisers to be in … anytime.
Roger & Tom
One response to “‘Be Your Donor’ Day”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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Those things should be continuously tested throughout the year, not just one day. Where I work, we realize we still have a lot of bugs to fix and testing is an obvious necessity.