Beating Our Chest
Sorry, but I’m proud of the recent work Roger and Kevin have done at DonorVoice on donor commitment.
And so I’m going to subject you to this ‘endorsement’ from fundraiser Ken Burnett, who champions donor relationship building more ardently than anyone.
Says Ken, in an article titled The real meaning of commitment … And why it matter more than anything for fundraisers:
“Roger and Kevin have treated donor relationship development to the rigorous assessment that its massive importance deserves. For this, they deserve our gratitude. Only a fool will ignore their findings (OK, I’m getting old. I haven’t got time to pussyfoot around on this issue any longer. Nothing costs our fine voluntary sector and all the good works it does more than fundraisers’ neglect of donor relationship development. I no longer care who I insult in getting that point across.)
Is this kind of thing likely to be of value for the serious fundraiser? You bet. It’s worth at least Roger and Kevin’s combined weight in precious metal. It’s not the first such effort of course and it won’t be the last. But it’s a sophisticated step forward and it does show, convincingly, why any fundraiser today would be simply certifiable to fail to understand and act upon these findings.”
Thanks Ken.
Tom
P.S. Here’s the Executive Summary of the DonorVoice Donor Commitment Study. For further info contact Kevin at KSchulman@thedonorvoice.com.
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