Behind The Screen – Charity:Water
Regular readers of The Agitator will know I think Charity:Water is tops at online fundraising. Just ‘Search’ our site for posts on the organization.
So I’m happily going to refer you to this recent post by Beth Kanter, in which Paull Young, Charity:Water’s digital director talks about the organization’s online fundraising strategy.
Paull gives us a mini case study on the organization’s annual September Birthday Campaign. Learn from it.
I’ve often commented on Charity:Water’s superb use of online video.
But today I’d like to draw your attention to their excellent use of infographics. A terrific way to communicate online. I’m hard pressed to think of a nonprofit that does this as well.
If you know of any, I’d love to share some examples from our readers.
Tom
One response to “Behind The Screen – Charity:Water”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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Hi Tom,
Covenant House International utilized infographics as eCards on their new advocacy-focused microsite, AbolishChildTrafficking.com. The most powerful (in my opinion) is this one, which highlights human trafficking within the United States.: http://www.abolishchildtrafficking.org/sites/all/themes/act/ecards/images/1.jpg