Best Fundraising Video Contest
Given that The Agitator often encourages fundraisers to experiment with online video, we’re pleased to help bring your attention to this fundraising video competition.
It’s sponsored by Resource Alliance, who stages the International Fundraising Congress (IFC). Traditionally the competition has featured direct response TV commercials. This is the first time it is open to online videos, which should (I hope) increase the breadth of entries cosiderably.
Deadline for entries is 25 September. Entries must be uploaded to YouTube. The winner will be selected "live" at the IFC in late October.
Good luck!
Tom
Behavioral Science Q & A
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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