Best Social Media Campaigns

October 11, 2010      Admin

It’s a “no heavy lifting” Monday. Just a post to enjoy.

Forbes asked three “digital experts” — all NYC digital agency types — to pick the twenty best ever social media campaigns.

Two of the twenty had charity tie-ins (asterisked below).

How many of these registered on you (before “refreshing yourself by visiting the link)? Here’s the list:

  1. Blair Witch Project
  2. Blendtec (my favorite … destroys everything from Barbie doll to a vuvuzela … sales up 700% since 2006)
  3. Old Spice
  4. Burger King: “Subservient Chicken” (15 million views the first five days)
  5. Pepsi Refresh*
  6. VW: “Fun Theory”
  7. Office Max: “Elf Yourself” (122,000 “elves” were created)
  8. Evian: “Roller Babies” (Guiness Book record for most watched online commercial … 60 million views)
  9. Ikea: “Facebook Showroom”
  10. Hotmail
  11. Burger King: “Whopper Sacrifice” (another of my favorites … get a free burger for “un-friending” ten Facebook friends!)
  12. Target: “Bullseye Gives”*
  13. Vitaminwater
  14. Smirnoff: “Tea Par-tay”
  15. “The Dark Knight”
  16. Quicksilver: “Dynamite Surfing”
  17. Cadbury: “Gorilla”
  18. BMW: “1-Series Graffiti Contest”
  19. Bing: Farmville
  20. CareerBuilder: “Monk-e-Mail

The most common ingredients — irresistible engagement and/or brilliantly clever. And, if you view the picture show at Forbes.com, you’ll see the actual results credited in most cases.

Enjoy! But keep in mind … this is what you’re up against if you’re thinking of launching a successful viral campaign.

Tom