Blogs And Your Earned Media Strategy
From Online Marketing Blog, here is an important discussion of two studies on journalists and their use of blogs for news ideas and sources.
Some factoids:
- Nearly 70% of all reporters check a blog list on a regular basis;
- Almost half of reporters say they are “lurkers”;
- Over three-quarters see blogs as helpful in giving them story ideas, spins, and insight into the tone of an issue.
Do you think having a “Media Section” on your nonprofit's website will get the job done these days? Not a chance … too passive.
Of course, reporters have heard of googling. But more and more, they expect the new stuff to come to them via RSS and email feeds.
Tom
One response to “Blogs And Your Earned Media Strategy”
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Great site, I will be back. Well done