Committed or loyal donors are made, not born.

And since Tom and I have been banging away on the subject of retention, we thought it high time to offer up some specific, empirically proven practices and techniques for improvement.

‘Retention’ and ‘Lifetime Value’ are the fundamental vital signs for virtually every organization that relies on donors. And, of course, there’s no shortage of ideas on how to improve both.

Problem is that many of the ideas that pass as ‘truth’ are unproven, many are scatter shot, and some actually work. We aim to separate myth from fact.

So, mark your calendar. On Tuesday, March 19^th from 11:00 a.m. to 12:00 p.m. Eastern time, The Agitator and DonorVoice will hold a Webinar titled: “How to CREATE More Committed Donors for a 131% Improvement in Lifetime Value.”

Registration is FREE, but limited to the first 500 folks who sign up. You can register without fee here.

Increasing retention and lifetime value is NOT solely the responsibility of fundraisers. So, I also urge you to invite key folks in your marketing, communications and donor services departments to the session. What happens — or doesn’t — in those departments has a massive impact on retention.

The Webinar will identify the finite number of activities that really matter to your retention and donor value rates. By knowing which activities really count, you can actually REDUCE cost while building better relationships that translate into higher retention and LTV.

In short, Tom and I believe this The Agitator/DonorVoice Webinar, packed with plenty of supporting data, will provide you a fresh empirical and strategic approach to understanding what you currently do as an organization that impacts your donors’ decisions to stay or go.

Here’s a look at some of the points that will be covered in this session:

• Relationship and retention are no longer some fuzzy ‘just believe’ concepts;
• Why defining ‘loyal’ based on past giving is only half right — and you’ll learn which half;
• How fundraising is killing your brand and how lack of brand is killing the nonprofit sector;
• Why most donor ‘thank you’ programs fail at being effective;
• How to build an organizational calendar based on delivering experiences that matter.

And a lot more. Free registration here.

We’ll see you on March 19^th.

Roger

P.S. In working on the preparation of the Webinar, one of the most startling insights was how much money organizations relying on RFM analysis leave on the table. Why? Because their analysis overlooks so many mighty strong and valuable relationships and, conversely, includes so many weak ones.

Register today.