Boost Your Retention Rate In 3 Minutes 54 Seconds
Study after study, Agitator post after Agitator post, warn that failure to properly and promptly thank and recognize donors is a sure fire way to lose them.
So, rather than preach this again for the umpteenth time, learn first hand from Anne Schneider, a real, live donor, why slow or no thanks drives donors away.
Shanon Doolittle and Chris Davenport head of Movie Mondays have produced this simple, and all-powerful donor interview.
View it right here.
There simply is NO excuse for NOT promptly and properly thanking your donors.
None. Nada. Period.
Roger
P.S. An Agitator raise to Anne, Shanon and Chris with our thanks.
P.P.S. For tons of helpful posts on proper Thank Yous and recognition just go to The Agitator’s search function and type in ‘Thank You’.
P.P.P.S. Also, do yourself a favor: bookmark — and use — Lisa Sargent’s Thank You Letter Clinic at SOFII.org.
3 responses to “Boost Your Retention Rate In 3 Minutes 54 Seconds”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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Thanks for always spreading the word about the thank you clinic, Roger. It’s a happy to day to live in the same blog post with Shanon and Chris. 🙂
Weird? Stupid? Amazing? Incongruous? That people (adult people even) could delay thank yous. Could think that thanks just isn’t that important. That timeliness doesn’t really matter because “we the organization” are so busy with our important mission work that nothing else matters.
Why would I think you’re competent in your mission when I experience your incompetence in thank you?
We want to WOW our donors, but sadly most WOWs are bad ones. Really thanking a donor quickly and without asking for another gift is an easy WOW any nonprofit can do. WOW http://bit.ly/1UTGQdU