Bring It On!
It’s terrifically gratifying to see the public abhorrence to President Trump’s idiocy regarding immigrations and refugee bans, the environment, family planning and abortion services … and he’s barely getting started.
[Sorry if you’re on Trump’s wavelength on these issues, but I can’t think of a less inflammatory word than ‘idiocy’, and The Agitator is, after all, about agitating.]
And I’m glad to see fundraisers and nonprofits playing their part in generating and channeling the response.
ACLU raising about $24 million — yes, that’s million — over one weekend from 350,000 people. Fantastic! ACLU normally raises about $4 million a year from online donations.
And not just money-raising, but organizations turning out protesters by the thousands. Faith-based groups weighing in. And celebrities using their networks and media access as well.
Here’s an inspiring account from the Chronicle of Philanthropy.
And we’re just getting started!
Tom
3 responses to “Bring It On!”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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We are, indeed, just getting started! #resist
You were remarkably restrained up until now. I was wondering if you were ok. Whew! 😉
Only adherence to the rule of law by Homeland Security and other Federal agencies — which is far from assured — stands between us and fascism. The time for restraint may be passed