Buffett/Gates Top 24 List
Here are the quite varied reactions we've encountered to the philanthropy combine of Warren Buffett and Bill Gates:
- Will become an excuse for government inaction “Let private philanthropy do it.”
- More unborn babies will die because Buffett has traditionally supported abortion rights and family planning.
- Will inspire other super-wealthy to give ushering in a new Golden Age of Philanthropy.
- Will shame other super-wealthy to give ushering in a new Golden Age of Philanthropy.
- Will inspire people to donate at all giving levels.
- Will discourage “average folks” from giving, feeling their gifts will be an ineffectual drop in the bucket.
- Will help bring more accountability and results-orientation to giving, as business-like discipline and ROI mentality are brought to philanthropy.
- Will lead to misguided, uninformed or inappropriate initiatives if Gates Foundation doesn't take the trouble to confer with other practitioners.
- What makes anyone think the Gates' know anything more than other, more directly experienced players about wise strategies to tackle the vexing problems they are targeting?
- Smart in business doesn't necessarily translate into smart in solving global health problems, despite Buffett's admiration of Gates.
- At last, critical mass to take on some serious issues whose solutions are within sight.
- Throwing money at a problem won't necessarily fix it danger here of “too many resources” resulting in wasted effort.
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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