Can You Use This ‘Found’ Time?
Stripped to the basics, fundraisers need to squeeze their messages into the smaller and smaller bits of time prospects have at their disposal to ponder anything.
So I was struck by this factoid in a NY Times article about the future of Time Inc’s magazines: the average smartphone user spends 1.4 hours a day waiting in line while browsing a device.
Time Inc’s digital team treats that as ‘found’ time waiting to be ‘programmed’.
Can your nonprofit use that ‘found’ time? What content does your nonprofit have that someone browsing in the Starbucks line might find compelling … in a handful of seconds? Is it worth the trouble to re-format your online content to reach this audience?
Remember, as we’ve noted before, 50% of US mobile users have smartphones, and here’s how they use them.
Tom
One response to “Can You Use This ‘Found’ Time?”
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Spot on. I’m reading this post from peets.