Advocacy Fundraising

Creating Communities With a Purpose

I find it fascinating that so many commercial organisations are focussed on creating movements and communities. It is a huge threat to our organisations, as the boundaries between for-profit and non-profit become increasingly blurred. Think back to Nike’s advertisement with Colin Kaepernick last year. How many charities would’ve been brave enough to run such a […]

Learn More April 19, 2019

Take Action Before The Trump Bump Slumps

As we head into board meeting season and the discussion around preliminary budgeting for 2020 many advocacy organization leaders will be touting the magnificent rise in both income and numbers of donors over the past two years. What frightens me is that some may believe this bonanza will last. It won’t. If experience holds, many […]

Learn More March 15, 2019

Fund for the Widow of the Unknown Soldier

While preparing a follow-up post to Nick’s Two Identity Tests You Can Run I was reminded that not only is “donor identity”—the core reason for a person’s giving– powerful, but that it can also be powerfully misused. Nowhere is this more evident than when it comes to money raising for unethical or scam charities and scam […]

Learn More March 13, 2019

Poor Year-End Giving: Reasons or Excuses?

It’s clear from the moaning and groaning reaching our Agitator ears that, for many, year-end giving fell short of expectations and projections. Just how much off the mark? Results vary but overall the shortfall may be as much as 25% for some organizations. For others there was no shortfall, and, in fact, 2018 year-end exceeded 2017 totals. […]

Learn More January 9, 2019

Better to Be At the Table Than On the Menu

The likelihood of increased privacy and data regulation of nonprofits in the U.S. is not a question of “whether”, but “when” and “how onerous.” The gathering storm over real and imagined abuses by Facebook, Google and other big tech platforms will unleash a downpours of concern, finger-pointing and political grandstanding in the new Congress that […]

Learn More December 10, 2018

Give to Get: The Need for a New Acquisition Model

Mail list rental and exchange is diminishing in effectiveness. How can we tell? There’s the anecdotal: the number of people requesting no rental or exchange in feedback surveys is rising. And many charities are seeing their acquisition results wane. There’s the studied: researchers looked at people who get more charitable mail solicitations in a study […]

Learn More December 3, 2018

How to Lose

Geoffrey: My you chivalric fool… as if the way one fell down mattered. Richard: When the fall is all there is, it matters. – The Lion in Winter We have chosen a losing profession. We choose to face down the most powerful. We choose to comfort the poor, one of whose most powerful advocates said […]

Learn More November 14, 2018

Learning from Politics: Chip In Change for Change

You’ve seen the headlines: “Americans more divided than ever”, “Gridlock reaching threat level crimson, which is worse than red somehow”, and “Pelosi-McConnell West-Side-Story-style dancing knife fight leaves two dead; four injured.” The two major parties here in the United States seemingly can’t agree on anything. But here’s a ray of hope. They can agree on […]

Learn More October 3, 2018

Learning from Politics: Hypertargeting

This week, we’ll look at some of the lessons we in the nonprofit world can learn from those in the political world. Wait! Don’t leave! There are lessons we can take from the political realm because they, like we, exist on donations. Imagine if, in November, your nonprofit was going to either win or lose: accomplish […]

Learn More October 1, 2018

Commitment vs Engagement

At first blush the terms “donor commitment” and “donor engagement” sound similar. After all, is it not a truth universally acknowledged, that a loyal donor in possession of strong commitment, must also want to be engaged beyond beyond their donation? No! It is possible to be committed to an organization, but not engaged with that […]

Learn More August 7, 2018

Ask A Behavioral Scientist

Behavioral Science Q & A

Q: As a designer who works with non-profits on fundraising strategy, I see the language like the following: “Our supporters help empower every girl, ensuring she has the resources she needs.” I do not think the word “help” is useful–I think “Our supporters empower every girl, ensuring she has the resources she needs. ” is much more engaging. Thoughts?

Whether “help” is more engaging or not really depends on the framing and context. The word help can sometimes weaken the perceived agency of the supporter, making their role feel secondary rather than central (your point). On the other hand, help can also signal collaboration rather than implying full ownership of the outcome, which might […]

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Q: We started offering a donor cover option last april 1. The data to date suggests this may be dampening giving.eg. those who say yes to donor cover have a lower average gift (based on analysis of 6000+ gifts). I’m wondering if those who give lower gifts feel more guilt and therefore say yes to donor cover or if the presence of donor cover is making people adjust (lower) their gift size to accommodate the extra 3%. Would love any insights you have.

Great question! Here’s how behavioral science can help unpack what might be happening: Pain of Paying: Even a small extra charge can make giving feel more transactional than emotional, potentially reducing generosity. Fairness Concerns: Some donors might perceive donor cover as a surcharge rather than a contribution to the cause. If they feel the charity […]

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Q: When writing an appeal, I waffle back and forth between writing “Your gift CAN…” or “Your gift WILL…” Any studies of which of these two words is best for an appeal?

The choice between “Your gift CAN…” and “Your gift WILL…” taps into the psychological framing of certainty vs. possibility. Currently, there is no academic research directly comparing these two framings in charitable appeals. However, I suspect no framing is universally better—the outcome likely depends on your target audience and the campaign’s goal. Here are some thoughts: Certainty Framing – […]

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Q: Do you have any insight on whether integrating an individual giving appeal with other comms from the charity in both appearance and messaging can uplift results? Or does the actual appeal become ‘lost’ for lack of stand-out?

Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]

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Q: Is there any research on response rate impact in direct mail when referring to a sustainer gift as ongoing or recurring (catching all frequencies) v. monthly or annual?

I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]

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Q: A major conservation nonprofit sends me lots of mail, many of which have on the envelope “time to renew” or “2nd notice.” I find this practice deceptive, especially as I haven’t given to said organization since 1997. It must be effective or they wouldn’t do it. But is it ethical?

Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]

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