Why Is Direct Mail Seeing A Resurgence?
Roger and I are direct mail … well, er, sluts. Whenever someone writes anything along the general lines of ‘direct mail punches on’, there we are, drooling and wagging our tails, like dalmatians responding to the fire alarm. Because we write in praise of direct mail so often, I’m always nervous about whether we’re covering […]
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July 14, 2015