When Will Direct Mail Die?
I just read a blog post by a fundraising youngster, Derrick Feldmann. From his photo, he looks like one of them/thar ‘Millennials’. Derrick’s post, which by definition I received and read online, is titled, The Paradox of Direct Mail, and makes the observation: “For many new and younger donors, direct mail is viewed as intrusive, […]
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August 14, 2014