8 ‘Duh’ Principles Of Direct Marketing
We fundraisers all have our ‘Duh!’ moments, often when we realize we’ve violated some cardinal rule of practice. Many Agitator readers responded ‘DUH!’ to my post yesterday, asking whether anyone knew, based on empirical evidence, whether thanking donors actually increased their subsequent giving. Don’t worry … I’ll return to that subject next week! But here’s […]
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April 20, 2012