Fundraisers Are Not In The Persuasion Business
Our business is fundraising. We try to get folks to engage in helping behavior, giving and doing. We are not in the persuasion business. If we were, we’d be out of business. As Jack Trout, famous ad man said, “if the job is to persuade people, don’t accept the job.” Our job is to meet […]
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May 2, 2022