How Do You Get Conservatives to Care As Much as Liberals About the Environment?
Answer: message to them differently. More specifically, conservatives and liberals can see themselves as equally moral (Identity) but for very different reasons. Much like there is a Big 5 of Personality that is trait-based and predictive of attitudes and beliefs (and in turn, behavior), there is another Big 5 in Morality that, not surprisingly, has […]
Learn More
September 25, 2020