Monthly Giving … Maybe We’ll Get Lucky
In a brief, to-the point article in NonProfitPro, Erica Waasdorp, who’s written a book on the subject, gives us two ‘must-do’ steps for generating monthly donors. As simple as they are, they seem to baffle too many nonprofits. First, you must ASK for monthly gifts! Sound like a big ‘DUH!’? Then why don’t 50% of participants in […]
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March 22, 2017