Struggling with donations? To (mis) quote Carville, It is the brand, stupid.
A recent Harvard Business Review article, well written as usual, persuasive as usual, is nevertheless, an echo of likely thousands of articles and books before it. The bold headline, “The Cure for the Non-Profit Crisis”, boils down to one central, oft-cited, oft-repeated admonition, Strategic focus is the key to success. They use the term “coherence”, […]
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October 14, 2011